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Co-op illustrates Northeastern’s strong Silicon Valley presence
As Northeastern University grows its presence in Silicon Valley, co-op students such as Samantha Kim, DMSB’16, are already benefiting from experiential learning opportunities the university has...
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The ‘wow’—and ‘sad’—factors of Facebook’s new emojis
Facebook users now have the capability to do more than just “like” a picture of their friend’s baby or a new recipe posted by their favorite food blog. Last week, the social media platform launched...
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Students help to shake up car insurance industry
Two Northeastern students have played essential roles in helping one local startup disrupt the car insurance industry. Using their skills in marketing and web development, respectively, Micaela Allen,...
View ArticleWarby Parker co-CEOs to deliver Northeastern’s 2017 graduate commencement...
Dave Gilboa and Neil Blumenthal, co-founders and co-CEOs of the innovative lifestyle brand Warby Parker, will deliver Northeastern’s commencement address for the afternoon graduate ceremony on Friday,...
View ArticleUnited’s PR crisis has ‘created opportunities’ for its competitors
United Airlines is facing a public relations crisis after security officers dragged a 69-year-old doctor off a flight from Chicago on Sunday. The disturbing scene—captured on cellphone videos by...
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When it comes to social media, consumers trust each other, not big brands
It’s well known that the vast majority of America’s largest corporations use social media platforms to boost their brands, especially Twitter, Facebook, and YouTube. But the precise link between...
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Northeastern alumna loves the adrenaline rush of being a Patriots cheerleader
When she steps onto the field as a cheerleader for the New England Patriots, Kelsey Zimmerer must know 77 different routines, inside and out. Whether she’s performing scheduled dances between quarters...
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Purchases made when customers are angry are more likely to satisfy them,...
We’ve all made decisions in the heat of the moment. But think about a time when that decision was a purchase—do you regret that purchase? Statistically, probably not. New research shows that...
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Booming marijuana sales and spotty legalization present an opportunity to...
It’s been two weeks since recreational marijuana became legal in Illinois, and, according to the Chicago Sun-Times, shoppers in the state have spent more than $20 million on the product in that short...
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How should investors deal with market volatility caused by COVID-19?...
The stock market has had a tumultuous week, reacting to financial uncertainty caused by the COVID-19 pandemic, but Yakov Bart, associate professor of marketing at Northeastern, says the key to getting...
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Here’s why COVID-19 panic makes you want to stock up on toilet paper
In these uncertain times during the COVID-19 pandemic, there may be something particularly calming about a full kitchen cupboard. Alexander DePaoli, associate professor of marketing, says it’s not an...
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When brands like Aerie, CVS, and Dove stop airbrushing their models, everyone...
Over the past few years, a number of major brands have pledged not to airbrush or otherwise doctor the bodies of the models in their marketing campaigns. Officials at these companies, which include...
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Who makes better decisions: humans or robots?
Admit it. You rely on navigation apps to help you get around almost every day, whether you drive, take the bus or train, walk, or hike from point A to B. In cities, we depend on apps such as Waze and...
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Facebook’s ad delivery system still discriminates by race, gender, age
In settling five different lawsuits at once, Facebook earlier this year promised to change the way it manages the advertisements for housing, employment, and credit that run on its platform....
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How has COVID-19 transformed the ‘forgotten front line’ of hotel, grocery,...
Throughout the COVID-19 pandemic, the lives of frontline workers have drastically changed. News coverage of heroic and often beleaguered healthcare workers, emergency responders, and sanitation...
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It’s cuddles—not controversy—for many Super Bowl advertisers this year
Businesses shelling out for ads during Super Bowl LV will likely avoid the controversial content designed to generate branding buzz, and instead embrace feel-good messaging following a tumultuous...
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An animation student — and three-time novelist
Aisha Samake grew up hooked on Pokémon because of the story lines. When it came time to look for a co-op, the fourth-year game art and animation major naturally thought about doing a stint with an...
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Washington’s NFL team unveiled a top-to-bottom makeover. Will it translate...
A major rebrand such as the one launched this week by Washington’s pro football team may trigger big sales of jerseys and caps in the short term, but not all image makeovers wow customers, and some...
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Adidas bared it all in a new ad campaign. Who does it support?
An Adidas post featuring a photo grid of topless women made a splash online recently, prompting a mix of applause and criticism from people who viewed the ad either as a win for body-positivity or an...
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Netflix is cracking down on password-sharing. Will it work?
For the first time in a decade, Netflix announced that it lost more subscribers than it signed up, a decline that officials partly attributed to increased competition and password-sharing among...
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What do this year’s record-setting Black Friday and Cyber Monday tell us...
Black Friday and Cyber Monday online sales set new records this year—even against the backdrop of continued economic uncertainty driven largely by prolonged high inflation. Coming into the holiday...
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There are ways to increase your payout in $1.35 billion Mega Millions...
9, 18, 27, 36, 45, 54 For most people, they’re just multiples of nine, but in 2022, they were the key to a major lottery win in the Philippines. The $4 million prize was notable. The fact that 433...
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Ads for sports betting have been more effective than the original cigarette...
The U.S. has been inundated with ads for sports betting since the 2018 Supreme Court ruling that legalized the industry. Richard Daynard, who has spent much of his career establishing the legal...
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Racial diversity in TV commercials can backfire if not seen as genuine, new...
Heightened public attention to racial justice after the murder of George Floyd led to a noticeable change in how racial diversity in TV advertisements affects potential consumer spending, a study...
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Do movies need trailers? What Studio Ghibli releasing animation legend Hayao...
Studio Ghibli, the acclaimed Japanese animation studio behind “Spirited Away,” “Princess Mononoke” and “My Neighbor Totoro,” is releasing animation legend Hayao Miyazaki’s final film, “How Do You...
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